What is a Content Writer?

Degree Level Bachelor’s degree
Degree Field(s) English, journalism, communications, or creative writing
Licensure/Certification Certificate programs available for
Experience Writing samples and portfolio typically required
Key Skills Strong writing, grammar, and research skills; knowledge in the specific writing field; social media and web skills a plus
Mean Annual Salary (2018) $73,090 (for writers and authors)*

Source: *U.S. Bureau of Labor Statistics

Content writers typically create content for the Web. This content can include sales copy, e-books, podcasts, and text for graphics. Content writers use various Web formatting tools, such as HTML, CSS, and JavaScript and content management systems to help create their work. Content writers produce the content for many different types of websites, including blogs, social networks, e-commerce sites, news aggregators, and college websites.

Aside from writing content, these writers might also be responsible for making sure the sites’ pages and content connect. They’re also responsible for setting the overall tone of the site. Content writers accomplish these tasks by researching and deciding what information to include or exclude from the site.


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