It was far from an easy pitch for the Indian Premier League this year. Pandemic fears, sponsorship hiccups, date and venue issues… all threatened the much loved T20 league. But shaking it all off the Dream 11 IPL 2020 has scored a major hit with a 28 per cent increase in viewership over the last edition.
According to TV rating agency Broadcast Audience Research Council, IPL 2020 garnered 400 billion minutes of TV consumption in total. It surpassed the previous record held by last year’s cricket (ODI) World Cup, which had seen 356 billion minutes of consumption — both TV and out of home — with TV alone totalling 344 billion minutes.
According to BARC, IPL 2020 tournament was watched by 405 million viewers, a steep rise over the previous edition which had recorded 326 billion minutes of TV consumption.
“It’s the biggest IPL the nation has seen and the response from fans and advertisers has been stupendous,” said Sanjog Gupta, Head – Sports of Star India, the official IPL broadcaster.
Star India said that the total TV viewership during the tournament reached 31.57 million average impressions.
IPL’s reach increased with the broadcaster beaming the tournament also in five regional language channels — Hindi, Tamil, Telugu, Bangla, and Kannada.
There were other factors, too, for the record viewership. The tournament was a welcome break from the melancholy and boredom caused by the pandemic, said Anuj Kapoor, Assistant Professor of Marketing, IIM-Ahmedabad. He felt the winning formula was in creating an optimal mix of suspense and surprise in the content.
Loyal fan base
According to Giraj Sharma, founder-director of Behind the Moon, a brand consultancy, over the years IPL has almost reached a cult status in India, and has a loyal fan base. “When you serve up matches to this loyal fan base that are so tight that the result is decided in the last over or even leading to a super-over, it is bound to get more eyeballs,” he said.
Going forward will this surge in viewership make the broadcasting and webcasting rights for the tournament costlier? As it is, entities like Amazon and Facebook have entered the fray. Star India’s broadcast rights for IPL will end by 2022.
Sharma felt that the interest shown by new age companies as well as the rising global popularity of IPL would certainly push the cost of broadcasting rights skywards.
But Kapoor warned that marketers need to be cautious as the surprise factor of the IPL will eventually decrease in magnitude and, therefore, they need to be cognizant of the cost they pay to advertise. Ultimately, the broadcasting fees will be transferred to them in the form of advertising fees, he cautioned.
For the first time in their history, Chennai Super Kings (CSK) are staring at the possibility of not making it to the Indian Premier League (IPL) playoffs. Even though MS Dhoni’s men have lost seven games out of 10 and are at the bottom of the table with only six points, they still have a mathematical chance of qualifying for the playoff stage if they win all their remaining four games, starting with the match against Mumbai Indians in Sharjah on Friday.
IPL 2020: Updated points table, orange cap, purple cap standings after KKR vs RR match
Eoin Morgan-led Kolkata Knight Riders (KKR) thrashed Rajasthan Royals (RR) in match No.54 of the ongoing Indian Premier League (IPL) season 13 on Sunday. While skipper Morgan played a captain’s knock, pace ace Pat Cummins rattled the formidable batting order of the Rajasthan Royals as Kolkata eased past Steve Smith and Co. by 60 runs to keep their playoffs hopes alive this season.
Batting first at the Dubai International Stadium, KKR witnessed an early setback in the form of Nitish Rana, who was dismissed by Jofra Archer in the first over of Kolkata’s innings. Rescuing the Knight Riders from a mini-collapse, skipper Morgan put up a show with the bat and top-scored with a gritty 68-run knock. Riding on Morgan’s unbeaten half-century, KKR managed to post a competitive 191-7 in 20 overs.
In reply, Royals suffered a shocking top-order collapse as pacer Cummins bagged four wickets to put the 2008 champions on the back foot. Chasing the challenging 192-run target, RR only managed to score 131-9 in 20 overs. With the win, KKR eliminated RR from the playoffs race with a massive 60-run win. Having said that, let’s check the updated points table, Orange, and Purple cap holder after the match between KKR and RR at Dubai.
Rajasthan Royals became the third team to bow out from the 13th season of the cash-rich tournament. The Royals have joined the likes of Kings XI Punjab and Chennai Super Kings in the bottom half of the IPL 2020 points table. KKR have climbed to the fourth spot with a win over RR.
KXIP skipper KL Rahul continues to lead the Orange Cap standings with 670 runs from 14 matches. Delhi Capitals (DC) opener Shikhar Dhawan is second on the list with 471 runs. CSK opener Faf Du Plessis has taken the third spot in the standings after a gritty knock against KXIP.
Mumbai Indians pacer Jasprit Bumrah is still leading the Purple Cap standings with 23 wickets. The Mumbai pacer is followed by Kagiso Rabada is occupying the second spot despite bagging the same number of wickets. RR pacer Archer climbed to the third spot after matchday 54 of the IPL 2020.
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